關(guān)于廣告英語作文精選
The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.
According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year.
And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period.
Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the publics lack of awareness that movies of good quality are available.
Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies.
The argument presented above is relatively sound, however, the author fails to recognize all the elements necessary to evaluate his situation. 這句話也很摸版化,但是重點分析一下這里evaluate his situation,讀了后面幾段,我們會知道全是在考慮對外界的評估的。所以這一句話就指明了論證的核心,可以說統(tǒng)領(lǐng)全文。 The idea that more money be invested in advertising may be a helpful one, but perhaps not because people are unaware of the current reviews.
這句話實際上是在進行讓步,承認了廣告還是有用的,但是原因不同。點明了論證主題句,下面幾段全是圍繞著讓廣告更有效這個主題來寫的,正如官方評語中就提到了本文有個明顯的中心句,就是本句。 To clarify, it may be necessary to advertise more in order to increase sales, however that could be due to many circumstances such as a decrease in the publics overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.這句話是對主題句的補充,提供了幾種具體的他因的論證方向,更重要的作用是,把主題句給打拆開幾個小的分枝論點,從而方便下面的討論。
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