英語六級(jí)考試的閱讀練習(xí)段落

　　You've decided to try advertising your business withpost cards. The idea came to you from the post cardsyou receive from other businesses. You like the ideabecause it seems easy to do and economical. However, you've never tried this before so youquestion whether this method will bring youcustomers.

　　Let me say this first, "All Forms of Advertising Work! " However, you have to clearlyunderstand how the advertising medium works and realize that each form has its Limitationsalong with costs associated with it.

　　Advertising in any medium has always been about repetition and getting your nameremembered. It's called "Branding". Study businesses that use television commercials, They areconstantly repeating their business message 1000's of times a day. They are the best freeexamples to watch and learn from.

　　So for your business, you can conclude that the more your prospects see your name ormessage repeated. the easier it is for them to get to know you and what you offer. Then itbecomes an easier task to get them to buy from you. So how does post card advertising work? You create an ad on a post card. This can be done in your favorite graphics or word program. Then use the mail merge feature in the program to mailing addresses automatically. Incase you haven't set up your address book you would need co do this before you do a mailmerger.

　　Print out the cards, stamp them and then mail them out. If done correctly and repeated overand over again your customer base will grow. This is the simple mechanics of post cardadvertising.

　　How much should you send out? I would start small and build from that. This gives you theability to spend a little at a time while measuring how much each mail out converts. This keepsyour advertising costs down and manageable.

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